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Questions and Concerns

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Santiago Rivera
Santiago Rivera

Where To Buy Romphim

"We think this is a way for guys to have a new option in their wardrobe, to have fun, to feel unique, and take it wherever it goes," Elaine Chen, one of the company's four co-founders, told GQ. "If they're comfortable with themselves in it then we think that's great."

where to buy romphim

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Eventually, I found two people carrying a large telescope, and I asked them if science is ready for the male romper. One of the science educators responded by saying, "There was once an experiment where they had people walk against do-not-walk lights in traffic. If the person jaywalking was wearing a suit or dressed fancy, others would follow. If they were dressed poorly, the people wouldn't follow them."

R. Eric Thomas is a columnist for, where he skewers politics, pop culture, celebrity shade, and schadenfreude. He is also the author of Here for It: Or, How to Save Your Soul in America, a memoir-in-essays.

Felix: So almost sounds like it starts off with some kind of hunch that you either see yourself within your friends, within people that you follow online, maybe you saw a bunch of friends posting at the pool with these floaties. All of a sudden then the kind of brain starts running, and then you start doing research to see if it is a viral product or not. I'm just trying to figure out where does it really come from, it sounds like does it come from you just as a team just seeing things in your life?

Felix: Research, okay. Because I mean, you said that you were kind of searching for things on Instagram or on Kickstarter, how do you know to, I guess, to search because I figure it has to come from somewhere, right? The search term, the idea behind doing the research behind these pool floaties had to come from somewhere.

Felix: Okay, so keep your eyes and ears open essentially, to initiate that spark, but then go on Facebook, Instagram, Kickstarter to validate it further. Okay, that makes sense, so I mean, five businesses, I'm sure you've launched others, many in the past too. It sounds like you guys have a process you like going through for launching, tell us what is the ideal timeline you like to have now between having an idea, to actually setting everything up in a way where you can deliver your first order?

Felix: Okay, got it. Now during this whole process of finding a manufacturer and the product photos and getting samples and everything leading up to the point where you have your website set up, what do you think is the hardest part that you see or you think most people will trip up along the way?

Felix: Yeah, I think that the biggest thing is that a lot of people will get cold feet because they feel like they need to see the entire path from where they are to quote-unquote whatever success is to them, and if they can't see the entire thing, they don't want to get started. And you kind of have to put blinders on a little bit where you just got to see enough to take the next step, right?

Justin: Yeah, I mean, I've ordered a lot of samples and thought about starting a lot of different businesses, and I've gotten to that point where I didn't take it to the next level where I ordered product. Or even sample and usually that happens with something I hear, or if I talk about it with friends, or I talk about it with other people, it's not usually me beating myself up about it. But it's more about what I'm hearing or what if people are judging it differently than myself, then I just won't take that next step. And sometimes you can apply that to everyone else in the world too is like, what they think is a good idea, maybe their friend or acquaintance doesn't think it's a good idea, and that can stop them from launching it. And I that stopped me from launching a couple of businesses that could have been successful. Which, I mean, I kind of regret at the end of the day.

Felix: Okay. Now you've gone through these two phases where you've been super product-focused and now you're brand focused. Can you give me an example of activities or things that a product-focused business might be spending their time on?

Justin: Yeah, so now we focus more on R&D, so we create probably 30 to 40 different samples month, and then we have other people try them on, and then we give them to our customers, some of our high-end customers, or some of our influencers. We have them try them on, give feedback, maybe have them do a story about it, if it goes really well we'll order that product. We also do a lot of campaigns, like social media campaigns where we make our current followers and customers vote on new products that we should launch and that kind of gives us a little bit of product-market validation. And hopefully, we can actually launch something that many people, like our customers, will actually buy.

Felix: Mm-hmm, now I feel like you have the best of both worlds too where you have this shiny object syndrome where you're constantly launching new businesses but then you're also able to focus on just launching one thing at a time. Tell us how you do that, how do you continue to want to launch businesses, but then make sure you're staying focused and actually getting one thing out the door at a time?

Justin: No, absolutely not. I mean, you want to use all of your time during the day to get this thing going, you want to learn every avenue of the business too. You don't want to bring someone in the door and have them start running one end of it unless you have a partner that you're launching with. But you want to learn ever avenue because if you don't learn every avenue, you can't teach someone if once you do get to that point, where you do have enough money coming in through the door. But also you can't afford to bring on anybody too in the beginning, so you need to focus a 100% running it yourself.

Justin: Yeah, so what makes Shopify really cool is that they have all these third-party apps where these third-party companies come in and they make these apps, so these apps are designed to help efficiency with your online store, and one example is email marketing. You can use a company called Klaviyo that helps you set up and automate all of your emails when someone comes to your store, buys a product or adds it to cart, they may not buy it, but they add it to cart and you collected their email. And then you can have this whole series of emails that go out to remind them, "Hey, we're still holding this product in your cart, come back and buy it." And then if they don't buy it in a day, another email will go out, and another email will go out the next day maybe with a discount code. So, that helps automate all your emails, let's say someone did buy a product, they'll automatically get an email update with their shipping and when it's going to arrive.

Justin: So that's one example of automation, another example of automation with marketing is retargeting campaigns where you're using Facebook retargeting or maybe a company called AdRoll. They'll make all these ads for you, they actually make them for free, they'll make the ad content for you and then you just set up the campaign and it runs automatically. and any customer that comes to your store will see these little banner ads all around the internet and you'll get followed around. It's kind of like subliminal marketing, and you're hoping that they'll come back and click it. So there's a lot of things out there that you can automate, even collecting taxes can be automated using apps. There are so many things.

Justin: Yeah, I mean, I would think sometimes you would have to change them ... Actually probably maybe 70 to 80%, you're probably going to the audience because a lot of the times a product is a built for a specific audience, or will perform better for a specific audience. I'm trying to think of an example that I've seen in the past where you were-

Justin: Absolutely, absolutely. And a lot of times when people see a product on Kickstarter, there seeing it from the eyes of their own audience themselves, I would say, and when they have that idea to add something, it's because it's something that they want personally or there's something they like. And there's a bunch of people out in this world where you can find the lookalikes.

Justin: Yeah, I think creating a story actually helps you define more of your audience. So, stories are powerful when you're using it as viral content. So it helps you create ad images, it helps you create videos, and those stories help you sell your products. For example, if we use the rompers, the story was, "We're starting a romper that's more fitted, that's going after the metro male, and we're using designs that are more modern and trendy, and we want people from the LGBTQ market to be interested in our product." And they were at the end of the day because the story was built around them, we're building a product around them. Even our branding and marketing was more around them as well, so that could be one idea of a story as well. The other idea of a story is what the product does, and how it can help you, and how it can save your life or something like that. So you can take Ring Doorbell, for example, they started small and then became massive, their story was you can see someone that came to your door and is at your home, no matter where you are in the world. 041b061a72


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